Insurance Agency Operating System

The operations infrastructure for established insurance agencies.

AI Voice intake. Multi-agent CRM. Compliance audit logs. Carrier integrations. Built for agencies that have outgrown stitched-together stacks.

1 to 100+ producers Life · P&C · Medicare · Commercial Live in 30 days

LPS Insurance Agency Operating System dashboard — multi-agent CRM, AI Voice intake, compliance audit log, carrier appointments (Americo, Mutual of Omaha, Transamerica, Foresters, American Amicable, Fidelity Guaranty, National Life, Corebridge), bilingual EN+ES, licensed states map

Trusted by established agencies and IMOs across the United States

NBG
National Brokers Group
IMO · Marco Conde
Active agencies
LPS clients
Multi-agent platform
Hierarchy · splits
API integrations
Native + Zapier

Platform · 4 capabilities

The operating system for agencies that already work.

Not a CRM. Not a dialer. Not a marketing tool. The infrastructure layer that connects intake, conversion, compliance, and reporting — with AI Voice and bilingual support built in.

01

AI Voice Intake — bilingual, 24/7, FCC-compliant

Voice cloned to your agency's principal. Answers every inbound and outbound lead within 60 seconds, in English or Spanish. FCC AI disclosure delivered as the first audible — built-in, not bolted on. PEWC capture and DNC scrubbing happen automatically.

  • Sub-60-second speed-to-lead, guaranteed by contract
  • FCC AI disclosure + TCPA-compliant outbound
  • Voice cloning via ElevenLabs · 2-3 minute sample
  • Escalates to human producer when guardrails trigger
Live call · sample 00:00:47

"Hello, this is an automated assistant from your agency. This call is generated by artificial intelligence."

"Yes, continue."

→ PEWC consent captured · routing to producer

02

Multi-agent CRM with split tracking

Owner, senior producers, junior producers, sub-agents — modeled in the data layer, not as workarounds. Lead routing, commission splits, override calculations, and per-producer activity visible at every level. State-aware fields for licensing, appointments, and product mix.

  • Producer hierarchy with override + split tracking · configurable per agency structure
  • Per-producer pipeline + retention dashboards
  • Lead routing rules (round-robin, territory, line of business)
  • State licensing matrix per producer
Producer hierarchy · sample Configurable
SM
Sarah Mitchell Agency Owner · 30% override
$84,200
MD
Michael Davis Sr. Producer · 70/30 split
$18,640
RK
Rachel Kim Producer · 60/40 split
$12,310
Owner 30%
Producers 50%
Ops 20%

03

Compliance audit logs — auditable on day one

PEWC consent events, DNC scrub results, AI disclosure delivery, and TCPA opt-out events captured with timestamps and exportable evidence. When state DOI or a plaintiff's attorney sends a subpoena, the response is one query, not a fire drill.

  • PEWC + DNC + AI disclosure events queryable
  • Encrypted at rest and in transit · audit-ready event logs
  • Reproducible exports formatted for state DOI inquiries
  • Disposition codes per state for retention rules
Compliance events · sample Export ↓
14:32 PEWC captured · audio + form · TX consumer
14:31 DNC scrubbed · federal + TX state · clean
14:31 FCC AI disclosure · delivered as first audio
14:18 DNC hit · CA state list · call blocked
13:54 Opt-out request · honored within 24h

04

Carrier integrations · connect, don't replace

You keep AgencyZoom, EZLynx, Applied Epic, AgencyBloc, BindHQ, Salesforce — whatever runs your back office today. We add the operations layer on top: AI Voice, intake automation, compliance, and unified reporting. Your existing data stays where it is.

  • API + webhook integration layer (native + Zapier for non-native AMS/CRMs)
  • Bidirectional sync · one source of truth per record
  • Stripe / QuickBooks / GHL Booking native
  • Custom integrations available for enterprise tier
Integration layer Native + Zapier
AgencyZoom
P&C CRM
EZLynx
Agency Mgmt
Applied
Enterprise
AgencyBloc
Life · Health
LPS
Operations layer
BindHQ
MGA · MGU
Salesforce
Enterprise
Stripe
Payments
QuickBooks
Accounting

Who it's for

Built for established agencies, not startups.

If your agency is generating leads but losing them to slow follow-up, working compliance into spreadsheets, or running multi-producer operations on a CRM not built for it — you're who we work with.

Audience tier · solo / mid / enterprise agency archetypes

Solo agency · 2-5 producers

Owner-operated agencies scaling from solo to small team.

You're past the solopreneur phase. You have 2-5 producers but your stack is still duct-taped together. Speed-to-lead is inconsistent. Compliance is whoever-remembers.

Right fit if$15k+ monthly revenue · 80+ leads/month · ready to standardize operations

Mid-agency · 6-20 producers

Multi-producer agencies that need real infrastructure.

You're in the awkward middle: too big for spreadsheets, too small for full-stack enterprise software. You need a real operations layer with multi-producer modeling, override tracking, and compliance you can audit.

Right fit if$50k+ monthly revenue · 200+ leads/month · multi-state licensing

Enterprise agency · 21+ producers

Large independent agencies with complex operations.

Multi-location, multi-state, multi-line-of-business. You have an Ops Director, a Compliance Officer, and a Head of Producer Development. You need infrastructure that talks to all three.

Right fit if$200k+ monthly revenue · 500+ leads/month · dedicated ops + compliance functions

Integrations

Works with the stack you already pay for.

We don't ask agencies to migrate. We connect to your existing AMS, CRM, dialer, billing, and carrier feeds — and add the missing operations layer on top.

AgencyZoom
P&C CRM
EZLynx
Agency Mgmt
Applied Epic
Enterprise AMS
AgencyBloc
Life + Health
BindHQ
MGA / MGU
Salesforce
Enterprise CRM
Hubspot
Marketing CRM
Stripe
Payments
QuickBooks
Accounting
GHL Booking
Scheduling
Twilio
Telephony
+ Custom
Enterprise tier

Customer stories

What our customers say.

Active agencies and IMOs running on the platform. Verbatim video testimonials are in production — these are the principals who agreed to be named.

Video testimonial in production — on how the LPS ecosystem scales NBG's intake without losing compliance.

MC
Marco Conde
CEO · National Brokers Group (IMO)
Active client · video testimonial in production

Video testimonial in production — on how the multi-agent CRM and AI Voice transformed her agency's lead handling.

RN
Rebeca Najera
Agency owner
Active client · video testimonial in production

Video testimonial in production — on how the platform handled bilingual intake and producer management.

LG
Luigie Guerrero
Agency owner
Active client · video testimonial in production

Video testimonial in production — on speed-to-lead and close-rate impact since implementation.

JM
Jesús Martínez
Agency owner · Insurance
Active client · video testimonial in production

Pricing

Four tiers. Designed by agency size.

Operational guarantees backed by contract. No outcome promises — we don't write your business, we run your operations layer.

Solo Tier
1-2 producers
$497/mo
+ setup $1,497 · includes website work
  • AI Voice intake — bilingual, 24/7, 1 voice clone
  • Custom landing page (EN+ES) or refresh of your existing website
  • CRM up to 2 producers
  • Basic commission tracking
  • Compliance audit logs (essential)
  • 2 carrier/AMS integrations · native + Zapier
  • Standard implementation · live in 60 days
  • Email support · <48h response
  • Founder onboarding call (one-time)
Schedule strategy session
Agency Starter
3-5 producers
$1,497/mo
+ setup $2,997 · financing available
  • AI Voice intake — bilingual, 24/7, FCC-compliant
  • Agency website (modern responsive) + 2 landing pages for ad campaigns
  • Multi-agent CRM up to 5 producers
  • Commission split tracking
  • Compliance audit logs
  • 3 carrier/AMS integrations · native + Zapier available
  • Standard implementation · live in 30 days
  • WhatsApp + email support · <24h response
Schedule strategy session
Enterprise Agency
21+ producers
$4,997+/mo
Custom + setup $9,997+ · annual contract
  • Everything in Pro +
  • Custom development + dedicated marketing pages + advanced SEO + full bilingual production
  • Unlimited producers · multi-location
  • Custom integrations (any AMS/CRM)
  • Additional languages on request — Portuguese, Haitian Creole, Mandarin, French + more (per-language compliance review)
  • Dedicated success manager
  • SOC 2-readiness consulting
  • State DOI audit response support
  • Founder-direct quarterly reviews
  • Custom SLA (sub-30s speed-to-lead available)
  • Multi-region deployment + disaster recovery · available on request
Talk to sales

Custom features (white-label, multi-region, additional languages, custom integrations) are scoped per agency and available on request. Implementation timelines and feasibility confirmed during strategy session — we don't promise capabilities we can't deliver in your specific configuration.

LPS vs the alternatives

Why LPS, when AgencyZoom costs $199?

Honest comparison. We're not the cheapest CRM. We're the only platform that includes AI Voice intake + bilingual support + compliance audit logs + website production in one ecosystem.

Capability LPS Insurance OS AgencyZoom EZLynx HawkSoft Applied Epic
Starting price $497/moSolo Tier · 1-2 $199/mo
solo agent
$350/mo
5 users
$295/agent
all-in
$150-200/user
enterprise
AI Voice intake (built-in) FCC + TCPA compliant
Bilingual EN + ES (native) Voice + UI + scripts EN only
FCC AI disclosure (Feb 2024 ruling) Built-in, first audio DIY DIY DIY DIY
Multi-agent CRM + splits Native overrides Limited Basic
Compliance audit logs Audit-ready exports Add-on Limited Basic Add-on
Carrier + AMS integrations Native + Zapier Limited Enterprise
Website + landing page production Included in setup
Implementation timeline 30-60 daysfully managed DIY
self-onboard
60-90 days 60-90 days 90-180 days
Founder-direct support Pro+ tiers

Pricing data verified May 2026 from public sources (Capterra, GetApp, SoftwareAdvice). What we don't compete on: lowest sticker price. What we win on: ecosystem completeness, bilingual depth, FCC compliance built-in, included website production.

Security + Compliance · audit shield with SOC 2, TCPA, FCC AI badges

Security · Compliance

Built for the audits you don't want to fail.

Insurance agencies don't get to "move fast and break things." Every call, every consent, every disclosure is logged with timestamps and exportable. When state DOI sends a subpoena, you don't go into panic mode.

  • F
    FCC AI Voice ruling (Feb 2024)

    AI disclosure delivered as the first audible on every AI call. PEWC tracking with timestamped audit trail per consumer.

  • T
    TCPA-compliant outbound

    Federal DNC + state DNC + Reassigned Numbers DB scrubbing pre-call. Block + log refusals automated.

  • D
    State DOI audit response

    Reproducible exports formatted for state insurance department inquiries. Per-producer + per-state filtering.

  • E
    Encryption — at rest and in transit

    End-to-end encrypted client communications. Sensitive PII (SSN, DOB, financial) handled via secure portal, never email.

  • 2
    SOC 2 audit support (Enterprise tier)

    Audit-ready event logs, access controls, incident response procedures. SOC 2 Type II readiness consulting available as Enterprise tier add-on — we don't certify directly.

SOC 2 Audit SupportReadiness consulting · Enterprise tier
TCPA CompliantPre-call DNC · PEWC tracking
FCC AI DisclosureFirst-audio delivery 100%
End-to-End EncryptedAt rest · at transit
State DOI Audit-ReadyReproducible exports
Audit Logs LiveReal-time event capture
Carlos J. Torres, Founder of Latin Prime Systems

Note from the founder

Why we built this for agencies, and not for startups.

Insurance agencies have been running on stitched-together stacks for two decades — a CRM here, a dialer there, a spreadsheet for compliance, and somebody's nephew running the website. The agencies that work — the ones that have been around for 10, 20, 30 years — don't need another shiny tool. They need infrastructure.

I built Latin Prime Systems after watching too many established agencies hit a ceiling — not because they lacked talent or capital, but because their operations stack couldn't scale with them. Every component is built to operate at the agency level — not the agent level — and to integrate with the stack you already pay for, not replace it.

— Carlos J. Torres · Founder, Latin Prime Systems

Agency command center · curved monitor dashboard with premium workspace

Ready to talk about your agency?

30-minute strategy session with the founder. We review your operations, identify what would change in the first 90 days, and tell you whether we're the right fit. If we're not, we'll tell you who is.

No high-pressure pitch · No outcome promises · Operational guarantees backed by contract